New Survey: New Technology Tools Have High Acceptance Rate in Public Relations

We have just completed a survey in conjunction with the Public Relations Society of America (PRSA) which shows that that new communication technology has been widely accepted by the public relations profession.

The survey, “Wired for Change – A Survey of Public Relations Professionals and Students: Attitudes, Usage and Expectations in the New Communication Technology Environment,” was conducted to gain insight into how the more than 32,000 professional and student members of PRSA and the Public Relations Student Society of America (PRSSA) view the role of technology in shaping future communication practices.

You can read about the findings in the press release, and there's also a 10-minute webcast of the survey via Webmasterradio.FM.

A new survey on influencing technology buyers

Hill and Knowlton released an interesting survey this week, entitled Influencing Technology Decision Makers.

Following a survey of 60 companies, the research found that PR can positively impact the purchasing decision.

The report highligts key trends including:

• The dominance of analyst research - and how effective analyst relations really can help to drive sales enquiries
• The power of the blog - and the growing importance of one-to-one dialogue
• The importance of the right media coverage - and which publications ranked highly in terms of IT audience credibility

It's a brief but worthwhile read.