A new survey on influencing technology buyers
Following a survey of 60 companies, the research found that PR can positively impact the purchasing decision.
The report highligts key trends including:
- The dominance of analyst research - and how effective analyst relations really can help to drive sales enquiries
- The power of the blog - and the growing importance of one-to-one dialogue
- The importance of the right media coverage - and which publications ranked highly in terms of IT audience credibility
It's a brief but worthwhile read.