A new survey on influencing technology buyers

Hill and Knowlton released an interesting survey this week, entitled Influencing Technology Decision Makers.

Following a survey of 60 companies, the research found that PR can positively impact the purchasing decision.

The report highligts key trends including:

• The dominance of analyst research - and how effective analyst relations really can help to drive sales enquiries
• The power of the blog - and the growing importance of one-to-one dialogue
• The importance of the right media coverage - and which publications ranked highly in terms of IT audience credibility

It's a brief but worthwhile read.