The new rules of PR and the new rules of book launches

Further to my last post about the Gobbledygook Manifesto, David has taken the somewhat progressive step of using his blog to do a virtual acknowledgement of everyone that provided input and commentary to the book.

It's already generating comments on the post, and I bet we're all thinking, "gawd, why didn't I think of that". What a fab way to launch a book and get the word out. We'll all no doubt eagerly read our free copy of the book and blog about it, and whooosh - there's a global viral marketing campaign in action.

Hats of to the true blog marketing guru!