More hype around Corporate Buzzwords
The analysis looks at the frequency of terms such as "fast track", "going forward" (as opposed to "going backwards"), "user friendly", "empower", "downsizing", "multitasking", "core competency", "customer centric", "client focused" and "rightsizing" in the mainstream media, and tabulates them in charts. You can also see which publications most frequently quote these terms, althought bear in mind, it's not necessarily the publications that are the gobbledygook-touting culprits, but the spokespeople they are quoting! There's a healthy discussion going on in the blogs about what other terms annoy people.
My colleague in Australia, Chris Pash, developed the analysis using our recently launched Factiva Insight: Agency Analytics.
Factiva Insight: Agency Analytics is cool because it allows users who are not necessarily familiar with boolean search strings and power searching, to access our vast content collection and media analytics software, to create insightful charts.
The product is designed for PR agency teams who need to create quick but robust media analysis for use in pitch development, account planning and client management. For us, internally, it's a great way to generate meaningful content that gets the Factiva and Dow Jones brands out there.
Labels: Media Analysis