New Survey: New Technology Tools Have High Acceptance Rate in Public Relations

We have just completed a survey in conjunction with the Public Relations Society of America (PRSA) which shows that that new communication technology has been widely accepted by the public relations profession.

The survey, “Wired for Change – A Survey of Public Relations Professionals and Students: Attitudes, Usage and Expectations in the New Communication Technology Environment,” was conducted to gain insight into how the more than 32,000 professional and student members of PRSA and the Public Relations Student Society of America (PRSSA) view the role of technology in shaping future communication practices.

You can read about the findings in the press release, and there's also a 10-minute webcast of the survey via Webmasterradio.FM.