Wednesday, August 23, 2006

Media Measurement Users Wanted for Market Research

My product management colleagues are calling for people who have media measurement responsibilities for participation in a paid market research study.

Research Plan: A Factiva product-development or user-interface-design professional will conduct the one-on-one sessions, which may include an opportunity for the participants to try one or more Factiva products or prototypes, give comments on their experiences and answer a few questions. Each participant will be asked to attend one session, which will last from 1 to 2 hours and be conducted at the participant’s work place or via web conference.

User Description: A typical participant will be a professional who actively conducts some form of media measurement, using online tools to monitor his or her company, brands, issues or competitors in the mainstream media and/or on consumer-generated Web sites, such as blogs.

Compensation: At the completion of the session, the participant will receive a thank-you gift worth $100US / £60UK. The gift can we waived if the participant wishes.

Please contact Glenn Fannick at glenn dot fannick at factiva dot com if you're interested in participating.


Post a Comment

<< Home