My blog makes it into print!

Hoorah! My little 'ol blog made it into print. Andrew Cave's article, The World According to Blog, in the June edition of CorpComms referred to Factiva as a company who endorsed blogging by employees, and listed A Surplice of Spin as an example.

The article also quotes my colleague, Patrick Kervern, our Business Marketing Director for Media and Reputation Solutions, about why companies must begin to engage more with stakeholders this way:

"We believe that in a public relations dialogue with stakeholders, one of the best ways to communicate is to have a blog. Blogs present risks, but also opportunities. Silence is not an option any more because if you don’t talk to people, somebody else is going to talk on your behalf." - Patrick Kervern.