Contiki takes advantage of facebook

I had my nose in facebook all weekend, which is proving to be way too addictive.

Interestingly, I found Contiki in a related group (though listed as sponsored) on the Explore the World group.

Does advertising belong in social networking applications? I reckon yes, if it's relevant. Contiki as a tour company is clearly offering tours that are of relevance to this particular group. so it makes perfect sense for them to be there. From a marketing perspective, they also using the site to create conversations amongst their potential and existing customers, in the very place where those users are spending a lot of time.








There's also a group for Kumuka travellers, called Kumuka Overland, although this doesn't appear to have been set up by the company - it doesn't confirm this one way or the other. Great for Kumuka if their customers are starting such groups.The rules of marketing are definititely changing.

I reckon travel companies like Contiki, Kumuka and Explore are doing a good job of using new forms of media to get to their customers. Will be interesting to see how things evolve in this space.

An event for communications, marketing and sales professionals

We're hosting an Expert Series event next Thursday about how to Prove Your Strategic Value with Effective Media Measurement.

We'll have the agency perspective from Hotwire PR and the customer perspective from AEGON, as well as Alan Scott and Chris Shaw from Dow Jones.

The second stream focuses on Aligning Marketing with Sales:The Key to Customer Focus. Speakers from Dow Jones, Salesforce.com and Jennifer Kirkby, Consulting Editor at MyCustomer.com will share their views on how to get closer to your customers to drive revenue growth and retention.

It's shaping up to a be a great event. You can register here to attend.