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Wednesday, January 18, 2006

New rules of press releases - free e-book by David M. Scott

Online Marketing Expert David M. Scott has just released a snazzy new e-book about the The new rules of PR: How to create a press release strategy for reaching buyers directly.

It talks about how the changing media landscape presents an opportunity for PR professionals to engage with their customers and potential buyers directly.

Definitely worth a read!

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