Gong for the The Gobbledegook Manifesto

Congratulations to David Scott, whose Gobbledygook Manifesto project made it into MarketingSherpa's Viral Hall of Fame 2007. This is the second year running that David's campaigns have been awarded this auspicious gong.

We worked with David to provide the media analysis that measured the volume of over-used and jargon-laiden words in corporate press releases. It was a cool project - quirky, but full of warning for PR professionals who use these words in their releases.



Next month sees the launch of his new book, The New Rules of Marketing & PR. Be sure to check it out!